dr-limDXN Founder & CEO

DXN was founded by Dato´ Dr. Lim Siow Jin, a graduate from the famed Indian Institute of Technology. Dato´ Dr. Lim has a deep interest in mushrooms and their relationship with human health.

After more than 20 years of careful research and scientific analysis, Dato´ Dr. Lim discovered the specific benefits of Ganoderma or Lingzhi and its corresponding effects on human health. Realizing Lingzhi´s importance and health benefits, Dato´ Dr. Lim began sharing his knowledge about this miraculous herb among his friends and colleagues who mirrored his passion for good health.

Dato´ Dr. Lim did not stop there. He felt that he should form a company that would help more people to acquaint and utilize the benefits of this miraculous herb. In 1993, Dato´ Dr. Lim´s dream came true when he established DXN in Kedah, Malaysia.

 

 

Company Background

DXN was founded by Dato´ Dr. Lim Siow Jin, a graduate from the prestigious Indian Instituteimages (10) of Technology. Dato´ Dr. Lim started the business in quest of the benefits of mushroom on human health. His deep interest and endless efforts has driven him to utilize the fullest potential of Ganoderma or Lingzhi, which is well-known as the King of Herbs, for human health and wealth, with the establishment of DXN in 1993.

The core business activities of DXN include cultivation, manufacturing and marketing of the health food supplements. Based in Malaysia with worldwide operation, the company is well-known for its Ganoderma business. Its product lines include dietary supplements, food and beverages, personal care products,skin care & comestic, household products and water treatment system. Since its inception in 1993, DXN has upheld its concept of ´One Dragon One World One Market and One Mind´. With this powerful concept, DXN has sailed through continuous growth over the years. On 30 September 2003, DXN Holdings Berhad was listed on the Main Board of the Bursa Malaysia. DXN was delisted on 27 December 2011 due to take-over offer by the founder.

DXN Holdings Berhad is the investment holding and management company of DXN Group. DXN´s high regard for quality earned the company many outstanding citations and recognitions from various health and business organizations. Along with the solid foundation and sustainable development, DXN has rapidly diversified into other business activities, which include property, renewable energy, information technology, etc. In its core business of network marketing, the rapid global expansion of DXN is recognized internationally by its vast growth of members worldwide and its amplification of footprint in key strategic locations. With over four million registered distributors worldwide, DXN is solidifying its position as the world leader in Ganoderma products.

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Fathers in Dato’ Dr. Lim’s Caps

logo Concept & Philosophy

Corporate Identity

The DXN logo symbolizes success.

RED represents fire to symbolize the company´s fighting spirit to progress.

GREEN represents trees to symbolize the dynamic growth and expansion of our market.

BLUE represents water to symbolize the company as the foundation for all the vigorous developments.

The Red Oval symbolizes the rising sun to represent aggressiveness, single-mindedness and persistence in achieving DXN´s vision.

The Green Branches symbolizes Ganoderma to represent the company´s strong commitments for growth and relentless striving to achieve excellence by focusing on health-based industry.

The Blue Horizontal Line symbolizes the company as the power source for the impetus of business development.

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1. Albert Schweitzer Award 2002 By the Positive Life Foundation in appreciation of his exemplary humanism, untiring peace activities and profound compassion in the spirit of the late Albert Schweitzer, a 1953 Nobel Peace Prize recipient.

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2. DXN CEO, Dato` Dr. Lim Siow Jin has been bestowed the Prominent Business Leader Award in the 2nd “Prominent Business Leaders Award 2010″.The award ceremony was held at the conference room of the “Great Hall of the People” in Beijing, China on 6 June 2010. Dato` Dr. Lim was bestowed the award for his professional conduct and persistent entrepreneurship; over 20 years of tireless research and industrial development of Ganoderma lucidum and its outstanding contribution; upholding the business philosophy of low price, high quality and solid profile; promoting marketing strategies of differentiation, branding, diversification and creating an international health industry giant. He is regarded as a tenacious, passionate, innovative and excellent entrepreneur model. (Abstracted from Invest China, Xinhua News, China News & China Economic)

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3. The Medal of Brand Scientist in 2010 Dato´ Dr. Lim Siow Jin being awarded with Brand Scientist of the Year by Pakistan Prime Minister Mr Yousuf Raza Gilani( DXN Pakistan Country Manager, Mr Zarif Ahmed receives the award on behalf of Dato´ Dr. Lim Siow Jin ).

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4. Honorary Advisor of Peace Society Worldwide in 2010 By Peace Society Worldwide, a Global Civil Organization for Universal Peace & Harmony, and working for the promotion & inculcation of the ideas & principles of world peace, harmony, tolerance, non-violence, international understanding v co-operation in conjunction with United Nations and its various agencies. Please find the relevant news at http://www.peacecharterworldwide.com/news__events

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5. Award of the honoris causa Degree of ACADEMIC FELLOW with rank of Professor in 2010 By ACADEMIE SCIENTIFIQUE INTERNATIONALE VIE UNIVERS NATURE of TOULOUSE France. Please find the relevant news at http://www.peacecharterworldwide.com/news__events

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6. Millennium Award 2002 By the International Association of Educators for World Peace in recognition of his steadfast commitment to world peace and friendship through holistic health and healing, thereby promoting a physically healthy, mentally strong and socially developed society.

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7. Mother Teresa International Award 2004 From The Mother Teresa International & Millennium Award Committee under the auspices of All India Minority & Weaker Sections Council

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8. Award of Excellence For Service To The Humanity in 2010 By Peace Society Worldwide for his exceptional contribution to the Society. Please find the relevant news athttp://www.peacecharterworldwide.com/news__events

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9. Physician of the New Millennium Award 2002 By the Alternative Medicines Research Institute (Canada) Dato´ Dr. Lim has earned distinction for significant contributions to the Health and Well Being of Humanity.

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10. Gold Badge of "Global Quality Management" 2007, From The Trade Leaders´ Club and Editorial of OFICE, Geneva, Switzerland.

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11. Datuk Setia Diraja Kedah (DSDK) Award 2005, From The Sultan of Kedah, Malaysia

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12. Doctorate in Science (Alternative Medicines) 2002, By the Indian Board of Alternative Medicines.

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13. DSM Award from Yang Dipertua Negeri Melaka, Malaysia 2002

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14. Certificate of Appointment as Senior Visiting Professor (Natural Healing & Ganotherapy) 2002 By the Open International University for Alternative Medicines

15. Certificate of Fellowship World Health, Environment and Peace Foundation 2002,By the World Health, Environment and Peace Foundation.

16. BKM Award from the Sultan Kedah of Malaysia 2001

17. Doctorate in Philosophy (Alternative Medicines) 1997, By the Indian Board of Alternative Medicines

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